WHY SETTLE FOR LESS? That’s what we thought when a coffee shop served our daughters a bowl of oatmeal that came straight out of a drab paper packet. We wanted flavor. We expected energy. We needed an honest meal. Instead? We got mush. WE KNEW WE COULD DO BETTER. Around that breakfast table, as our kids got psyched for their soccer match, Umpqua Oats was born. Why was no one making a healthy, delectable, grab-and-go oatmeal, we wondered. We fantasized about the flavors we’d be eager to buy. We discussed what it would take to make us love oatmeal again. When our kids had finally heard enough, they suggested, “If it’s such a great idea, why don’t you both do it?”. THERE’S NO STOPPING US NOW. We mixed up the first batch of Umpqua Oats in Sheri’s kitchen. As we spooned out servings, word of our reimagined oatmeal began to spread beyond Oregon’s Umpqua Valley. Today, those recipes — and new ones — outmatch the biggest international brands. We’re making the healthiest and highest-quality oatmeal on the planet, and we’re having a blast doing it!